Google My Business website link field

If you've been struggling to get customers to book appointments with you, there's a good chance you're not using your Google Business profile to its full potential. By adding an appointment booking link to your profile, you can make it easy for customers to schedule time with you - and they'll be more likely to do it if they don't have to jump through hoops.

Businesses now can add a link to the “Book an appointment” page in their Google Business Profile (formerly known as the Google My Business page). The link will show up wherever your Google My Business page shows up in the local search results. Appointment booking URLs are not just for restaurants and medical practices. You can also add one if you’ve got a service business, a law practice, or other types of business. Pretty much every business can add an appointment booking URL right now to their Google Business profile.

Here are the options to add a scheduling link to your Google Business profile to manage your Bookings directly on Google.

Option 01) Sign in to the Google Account you used to sign up for Google Business Profile. To find your Business Profile, search on Google for your exact business name. You can also search for “my business.” In the menu above the search results, click Edit profile.

• Click the transaction type that you want to add a link to, such as Booking.

• Click Add link. If you already have links on your Business Profile, click Add another link.

• Enter the URL that you want to link to the button.

• Click Save.

As shown below, an appointment booking link is added to the Leadmonk Google Business Profile. Similarly, you can also add an appointment booking link to your Google My Business profile.

Option 02) If you don't see the above option to update the appointment booking link for your business, you can try the below approach.

• Sign in to the Google Account you used to sign up for Google Business Profile.

• Go to the Google Business profile manager site (You can do a Google search to visit that site if you don't know the URL)

• Search for the business you manage there. Once you see its details, click 'Info' on the left sidebar and go to the highlighted section on that page. There you may see the 'Appointment links' field to update the booking link. Click the pencil icon next to this field to update the booking link.

Option 03) If Options 1 and 2 don't work for you, you can try the below approach.

• Sign in to the Google Account you used to sign up for Google Business Profile.

• Go to the Google Business profile manager site (You can do a Google search to visit that site if you don't know the URL)

• Search for the business you manage there. Once you see its details, go to the highlighted section on the home page. Click the ‘Update service availability’ link.

You get a popup with some questions. Answer those questions. For the below-highlighted question, choose YES as an answer. When you choose yes to the below-highlighted question, you get an option to specify the booking link. Specify your booking link there and click Done. Sometimes Google takes a day or 2 to verify the changes before they are visible to the public.

For more information, refer to the Google Help Center page - Set up bookings through a provider.

NOTE: Google may review your edits before they publish them. If your edits aren't published, you could find the message: “Your edit is pending. It usually takes up to 10 minutes to be reviewed.” In some cases, the pending edits may take up to 30 days for review. For more info, check Google Business Profile Help to understand what happens to your Business Profile edits.

Increase your bookings by reducing the customer friction

As you know not everyone is comfortable using an email address. Think about people in the informal sectors, retired professionals who are not net savvy. For them, it will be friction if they are asked to book appointments using only an email address.

A mobile number has come to be widely accepted as a mode of customer identification in the mobile-first digital world. The flexibility to book an appointment using a mobile number or email address without the back and forth reduces the booking friction for the customers and makes the process much simpler for everyone involved.

Leadmonk Scheduling Software gives the flexibility to your customers to book appointments using their mobile number or email address without the back and forth. Reduce no-shows and keep appointments top of mind with email, SMS, and WhatsApp reminders to your invitees. Enhance your online presence using modern-looking booking pages. Check leadmonk.io to know more.