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June 9, 2016November 7, 2019
By Andy Huang,
Product Manager We introduced photos on Facebook more than a decade ago, and they quickly became one of the main ways that people share their experiences with their friends and the world. Hundreds of millions of photos are shared on Facebook each day, from fun snapshots to photos of major life milestones, and everything in between. Today, we’re improving photos on Facebook so that people can share more immersive views of their world. For the first time, you can now easily share
360 photos on Facebook. Simply take a panorama with your phone or capture a 360-degree photo using a 360 photo app or 360 camera, and then post it on Facebook as you would a normal photo. From there, we’ll convert it to an immersive 360 photo that people can explore, similar to how people experience 360 videos on Facebook. 360 photos are easy to identify in News Feed: just look for the compass icon on the right-hand side of the photo. Explore a 360 photo on mobile by tapping and dragging the photo or by moving your phone, and on the web by clicking and dragging. Now your friends can experience the moments you share in 360 as if they were actually there with you, from hiking through a national park, to wandering through a museum, to celebrating a wedding. Along with 360 photos from your friends and family, you can discover stunning new 360 photos on Facebook from public figures, publishers, and other organizations. 360 photos give you the ability to take the stage in front of 100,000 fans with Paul McCartney, get behind-the-scenes access to the Supreme Court via The New York Times, visit the International Space Station with NASA, and more. This medium enables new opportunities for creativity, and we’re excited to see what kinds of 360 photos get shared on Facebook.  Beyond News Feed, you’ll also be able to explore Facebook 360 photos in virtual reality with the Samsung Gear VR, powered by Oculus. While using a supported Samsung device, simply click View in VR in the top left corner of the video, place the phone in the Gear VR, and experience the photo in an immersive VR environment. 360 photos are available to view today on Facebook via the web and the latest version of the Facebook app on iOS and Android. Over the next few days we’ll be rolling out the ability to share your own 360 photos on Facebook. How Do I Take 360 Photos?
To learn more about 360 photos, visit our Facebook 360 site or join our Facebook 360 Community group to be a part of the daily 360 and VR conversation. You can also learn more in the Help Center. There’s no better way to make your friends and family jealous of your most recent vacation than with a crisp panoramic shot. Whether it be of a crimson sunset, snowcapped peaks, or a sparkling city skyline, panoramic photos showcase a broader image than just a portrait or landscape photo. You might have already seen Facebook 360 photos, the social media network’s answer to panoramic shots, on your timeline - we’ll explore what they are and how you can start using them in just a few easy steps. How to do a Facebook 360 photo:
What is a Facebook 360 photo?A Facebook 360 photo an immersive, panoramic photo that Facebook users can upload to their personal or Facebook business page to give viewers a 360-degree view of what’s happening. This is a Facebook marketing tactic that can increase page views on relevant posts - especially if you're using Facebook for business. Does this sound like you? Share your insights and write a review!
The main indicator that a photo is a Facebook 360 photo is the small circle that appears to the right of the image, which allows you to scroll or move your phone to see the entire panoramic image. A screenshot can’t do a Facebook 360 photo justice - you’ll simply have to see it for yourself in your timeline once you learn to post using our steps below! Do I need a special Facebook 360 camera to make this happen?In a word… no. Even though these fun, immersive and high-quality images may lead you to believe that you need a fancy camera to make it happen, the truth is much better news - you can take a photo directly from your iPhone or Android device. You don’t even need a 360-degree photo app in order to upload your Facebook 360 photo. Facebook-recommended cameraHowever, if you are looking to invest in a 360-degree camera, Facebook does officially support several, including:
Work with what you’ve gotUltimately, your phone is the best choice for taking and uploading Facebook 360 photos. Not only do you not have to drop big money on a fairly limited-use tech item, but your phone will also update with the latest version of the Facebook app that will make support and staying on top of new app updates cheap and easy. How to do a Facebook 360 photoIf you’re looking to take and upload a Facebook 360 photo, it couldn’t be simpler.1. Open the Facebook app on your mobile phone or tablet2. Click “What’s on your mind?” at the top of the page, where you’d normally write a status or share an update. 3. Scroll down to 360 photo - you’ll know it by its small black 360 icon. 4. Facebook will autoplay a tutorial for you - click “OK” 5. Move your camera around to get your shot in focus - make sure you stay in the lines! 6. Click the blue button to begin the process. 8. Facebook will automatically make a post for you - simply add your caption and hit “post!” How does Facebook 360 photo work?Like any panoramic photo, Facebook 360 photos are simply hundreds of photos that Facebook stitches together to make a large image. Combine that with the depth of field that Facebook has been known for in its Facebook 3D photos and you have a completely immersive photo experience. If you’d like to really “wow” visitors to your Facebook page, you can upload a Facebook 360 photo as your Facebook cover photo. Unfortunately, it is not possible to use a Facebook 360 photo as the cover photo for a Facebook business page. If you have taken a Facebook 360 photo on your phone or tablet, Facebook will automatically save that photo to your camera roll, and you can add it to your cover photo in the usual way - clicking edit, change photo and then selecting your chosen image. The takeawayFacebook 360 photos are a fun and easy way to jazz up your Facebook profile page, and provide a new and immersive way to experience the world. In a few simple steps, your entire social network can be green with jealousy over your recent vacation.
Amy Lecza (she/her) is the director of content marketing at G2 where she is passionate about leadership and building happy, productive teams. Her background is in journalism, PR, and content creation, and she has a degree in both journalism and culinary arts. Where is the 360 button on Facebook?Open the Facebook app on your mobile phone or tablet. Click “What's on your mind?” at the top of the page. Scroll down to 360 photo - you'll know it by its small black 360 icon.
Why can't I see 360 photos on Facebook?1. Facebook has never offered true 360-degree photography
In other words, you can make and view the images from left to right up to 180°, but you can't look over or behind you.
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How to take a 360 photo on Facebook
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