What does it mean when your comment is pinned on YouTube

Over the years, YouTube has gone from being an innocent video hosting platform to a mini social networking service. No, it’s nowhere close to Facebook, but YouTube users do tend to pour out their hearts in the comment section.

If you’re an avid YouTuber, you’re ought to familiarize yourself with the different types of comments — and their meanings — on the platform. Today, we’ll tell you all you need to know about highlighted and pinned comments, tell you all you need to know about them.

Related: What is the meaning of the blue dot on YouTube?

Contents show

• What is a highlighted comment?
• Are highlighted comments public?
• How to undo a highlighted comment?
• What happens when your comment is highlighted?
• What does a top comment mean on YouTube?
• What happens when your comment is pinned on YouTube?

What is a highlighted comment?

Highlighting is an automated YouTube feature, which tries to simplify your browsing experience.

How to pin a YouTube comment to the top of your comments section

Pinning a comment on a video is quick and easy. After posting your comment, tap the "three dots" menu icon next to it, and choose Pin from the drop-down list that appears. Then, click the blue button to confirm.

Above the pinned comment, viewers will see a "Pinned by [your username] marker.

Note: If you pin a comment when one is already pinned, the new one will replace it and the old one will return to its original position in the comments section.

Why you should pin your own top comment on YouTube

Some creators will use pinned comments to highlight something awesome shared by one of their viewers. And that's fine - a good way to ensure your fans don't miss a valuable comment and to make the person who wrote the comment pretty special.

But from the standpoint of promoting and growing your channel, pinning your own comment is a valuable tool that you should most certainly take advantage of.

Examples: What to share in your YouTube pinned comment

Examples: What to share in your YouTube pinned comment

Here, Karl Jobst pins his own comment to wish his audience well plus as a way to plug the sponsor of his video. He mentions the link to Keeps in the video, has it in the first line of the video description, and in the top comment.

Examples: What to share in your YouTube pinned comment

Here, Anna’s Analysis pins her own comment to give an update to the content of her video about an MLM scheme. Pinning the comment in this ways means that any clarifications or updates that need to be addressed will be seen in a prominent position.

Examples: What to share in your YouTube pinned comment

Another example of using your own pinned comment for promotion here. JCS - Criminal Psychology uses the top comment as a way to encourage discussion in the comments section (great for generating engagement, which the YouTube algorithm loves), and to promote another video.

In this case, the video linked to is actually one that inspired JCS’ one, but you could just as easily promote another video of your own that people scrolling to comments might enjoy.

Examples: What to share in your YouTube pinned comment

Examples: What to share in your YouTube pinned comment

Paul from the Wingin’ It! channel has gone all out in the top comment here, pinning details of:

• The video sponsor

• A suggested video to watch

• A written review of the trip taken in the video

• Social media accounts to follow

• A link to his website

Whether cramming all this into the top comment is going to be as effective as sticking to just one call-to-action…. well, I’d probably stick to “less is more”, but you can always experiment and see what works best for you.

Conclusion: Pinning your own YouTube comments

So there you have it, a quick few strategies to help you boost your YouTube game through pinning your own comments to the top of the comments section. It’s only a small thing, but with so many people reading and commenting on YouTube, it makes perfect sense to make the most of the feature.

How do you use pinned comments in your YouTube strategy? Let me know in the comments below!

Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

What does pinned mean on a YouTube comment?

What does it mean when someone pinned my comment?