What is a social media dashboard?

Social media monitoring dashboards visualize important performance metrics for a brand’s marketing efforts on social media. This includes followership, organic performance, the performance of paid advertising, and the visibility of their brand through 3rd party content and discussions (otherwise known as social listening).

Examples of social media monitoring dashboards

Social media overview
Twitter dashboard
Instagram dashboard
LinkedIn dashboard

Social media overview
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Create your own
This dashboard shows how a KPI dashboard can bring together and display performance data from multiple social media channels. Not only is it tracking the number of followers the company has on each platform, but also how its advertising campaigns have performed over the last seven days.
Furthermore, in the line chart, we can see the effects of their social media marketing, which is visualizing data from Google Analytics that shows traffic acquired from the different social media platforms this month.
- Focus area
  Followers, traffic from social
- Who looks at it?
  Social Media Manager, Marketing Manager, Marketing Director
- How often?
  Several times a week
- FacebookInstagramLinkedInTwitter
Twitter dashboard
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Create your own
This dashboard focuses on the company’s Twitter performance. We can see the number of website sessions and conversions generated by Twitter traffic. We can also see the number of people following both the company Twitter account, and the CEO’s Twitter account, including some recent mentions.
- Focus areas
  Conversions from Twitter, recent Twitter activity
- Who looks at it?
  Social Media Manager, Marketing Manager
- How often?
  Several times a day
- TwitterGoogle Analytics
Instagram dashboard
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Create your own
This dashboard focuses on Instagram performance. Like the Twitter dashboard, it displays metrics such as followers and website traffic, in addition to metrics tracking the performance of the most recent post.
Instagram is a popular platform for influencer marketing. Here we can see that the Marketing Manager who uses the dashboard is also tracking the success of various influencer campaigns, in the form of revenue generated from promo codes. Promo codes are a popular way to provide influencers with an exclusive ‘incentive’ for their followers, but also have the dual purpose of being able to track the ROI for each individual influencer campaign.
- Focus areas
  Instagram performance, influencer campaigns
- Who looks at it?
  Social Media Manager, Marketing Manager
- How often?
  Every day
- InstagramShopifyGoogle Analytics
LinkedIn dashboard
View dashboard
Create your own
This dashboard focuses on LinkedIn marketing, a popular social media platform for B2B marketers. As we have seen, it’s important to not only track your brand’s performance on the platform itself, in the form of organic content and paid advertising, but also the effect that activity generates further down the funnel. Ultimately, this dashboard makes it clear that signups are the North Star metric, indicated by the KPI’s placement in the top left hand corner.
Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.
10:00 a.m.: Log into Facebook and post content
10:15 a.m.: Log into Twitter and post content
10:30 a.m.: Log into Instagram and post content
11:00 a.m.: Monitor Facebook comments
11:15 a.m.: Post on Twitter again
11:30 a.m.: Check Facebook comments again
Do your mornings look like this? If so, it’s time to use a social media dashboard to help streamline your social media process.
But what is a social media dashboard? On this page, we’ll cover:
- What is a social media dashboard?
- The best social media management dashboards for your business
- Reasons to use a social media monitoring dashboard
Keep reading to learn more about social media monitoring dashboards!

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What is a social media dashboard?
So, what is a social media dashboard? A social media management dashboard is a tool that enables you to manage your social media accounts. It allows you to create a central hub for managing posts, tracking post performance, and more.
7 best social media dashboards
The best social media dashboards include:
1. Buffer
2. Hootsuite
3. Sprout Social
4. Socialbakers
5. Falcon.io
6. MavSocial
7. Napoleon Cat
While we could dive into the pros and cons of each, we’ll stick with the top two: Buffer and Hootsuite. Keep reading to learn what makes these social media dashboards stand apart from the competition!
What is the best social media dashboard? Buffer or Hootsuite?
So, you want to start using a social media dashboard, but which one do you use? The two best options on the market are Buffer and Hootsuite. Each social media management dashboard offers excellent features and tools to help you manage your social media.
Here’s a breakdown of the best social media dashboards on the market:
Buffer
Price: $5-$10 per month per social channel (free option available)
Buffer is one of the best social media dashboards for helping you manage your presence on social platforms. This tool enables you to monitor performance on popular platforms like Facebook, Instagram, and LinkedIn.
You get dozens of features with paid plans from Buffer, including:
- Unlimited scheduled posts per channel
- Tailored posts for each social media channel
- Calendar feature to get an overview of content
- Automatic link shortening
- Individual post analytics
- Campaign analysis
- And much more
Buffer is an excellent option if you’re looking for a social media dashboard that can do it all.
Hootsuite
Price: $49-$599+ per month (30-day free trial available)
Another excellent option for managing your social media profiles is Hootsuite. Hootsuite enables you to post content on popular platforms like Twitter, Facebook, and Pinterest.
This social media management dashboard offers features like:
- Unlimited scheduled posts
- Auto scheduling
- Access to a publishing calendar
- Bulk scheduling
- Performance-based suggestions for best times to post
- Detailed metrics reports
- And more
Hootsuite is an excellent option for small and enterprise businesses that want to manage their social presence more efficiently.
Why should I use a social media dashboard?
Now that you have an answer to “what is a social media dashboard,” you may wonder why you need one. Social media management dashboards are critical for helping you maximize efficiency with your social strategies.
Here are seven critical reasons you’ll want to look into using a social media management dashboard:
1. You can manage multiple social media profiles at once
If your schedule is like the one above, you find yourself logging into different platforms each day to post content, monitor comments, and more. Having to open these separate tabs to optimize your social strategy can make it easy to get disorganized.
A social media dashboard can help with this problem. You can monitor all your social media profiles in your social media dashboard, making it easy for you to manage your social campaigns.
2. Your team can collaborate seamlessly
If you have multiple people working on your social media posts, it can be easy to lose track of who’s working on what. You may have situations where people double post on your profile or someone doesn’t respond to a comment because they thought someone else was doing it.
Having a social media dashboard helps alleviate these issues. Since all your social media profiles are in one place, everyone can see what others work on and what’s done. It helps your team work more efficiently to manage your social media presence.
3. You expedite the publishing process
One of the most time-consuming tasks with social media marketing is posting content. When posting content frequently and on different platforms, it becomes very tedious to find time to post each day.
Instead of spending time each day posting, you can use a social media dashboard to schedule your content in advance. Social media management dashboards enable you to create your posts and determine when to post them, so they’re ready to launch when the day comes.
This feature makes it easy for you to post content on the days and times when you can’t post content, like the weekend or off-business hours. It also helps you free up your daily schedule, so you don’t have to spend every day posting on social media.
4. You gain insight into what people say about your business
You want to know how your audience perceives your company. You may spend time reading through threads and searching different hashtags to find out what people say about your business. It’s a valuable task to complete, but can take a lot of time to do.
With social dashboards, you can see what people say about your business by setting up to track your brand name and specific hashtags. It creates a central hub with an endless flow of information about how people perceive your brand.
5. You see an overview of your social strategy
You don’t want to post content just for the sake of posting it. All the content you post should have meaning and value that helps you move people towards a greater goal. When you’re posting social media content every day and don’t plan in advance, it can create a disjointed strategy.
Using social media management dashboards can help make your social strategy more cohesive. You can see an overview of all the content you have scheduled for the month and ensure it’s a cohesive campaign.
Additionally, you can identify any content gaps and fill them with helpful and relevant information.
6. Monitor essential results for your campaigns
Social media dashboards are great for helping you track your social campaigns. You want to track your social campaigns to see if you’re driving the engagement and revenue you desire. It can be a time-consuming task to check each platform to grab the metrics that matter most.
With social media dashboards, you can see everything in one place. You have a collective overview of how your social campaigns perform, so you can see what’s working for your business. You can track campaign engagement, keyword usage, and hashtags.

These dashboards make it easy to see what’s getting people to engage with your business and what’s trending with your brand.
7. You can make better decisions with your marketing
When you run your social media campaigns, you’re always looking to improve your performance. If you’re monitoring all your platforms separately, it can be challenging to see your social media strategy’s overall impact and performance.
With social media management dashboards, you can gain deeper insight into what’s working with your social media strategy on different platforms. It helps you have a more cohesive look at how your campaigns perform to make better decisions with your marketing.
For example, you may find that your salesy posts don’t perform well on Twitter but do excellent on Facebook. This comparison can help shift your strategy and the way you post on the platforms, driving better results with your social plan.
Not happy with your social media engagement?
We’ve got just the blog post for you.
Read the Blog Post & Watch the Video
Need help managing your social media dashboard?
While a social media dashboard can help make your life easier, it still takes a lot of time and work to craft your social strategy, create posts, and monitor your performance to gain insights for improvement. If you need a hand with your social media strategy, WebFX is here to help.
We have a team of over 500 social media experts that know how to run successful social media campaigns. In the past five years, we’ve driven over $3 billion in revenue for our clients. We’ll help you maximize the impact of your social media to help you drive the best results.
Contact us online or call us today at 888-601-5359 to speak with a strategist about our social media marketing services!
Table of Contents
- What is a social media dashboard?
- 7 best social media dashboards
- What is the best social media dashboard? Buffer or Hootsuite?
- Why should I use a social media dashboard?
- Need help managing your social media dashboard?
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What should be in a social media dashboard?

A social media dashboard monitors your social media performance metrics like engagement, subscriber or follower count, and audience insights. Social media dashboards bring together metrics from platforms like Facebook, Twitter, and YouTube to display your social media marketing performance in a single view.

How do I create a social media dashboard?

Here are 4 simple steps for building a meaningful social media dashboard..

Identify all the social channels you're currently using. ... .

Identify your team and/or company's goals. ... .

Identify the metrics that map to your goals. ... .

Identify the types of dashboards you need..

What is the best social media dashboard?

Enterprise Social Media Dashboards.

Falcon.io..

Hootsuite..

Socialbakers..

Sprout Social..

AgoraPulse..

Sendible..

Buffer..

MavSocial..

What is the main purpose of the dashboard?

The definition of dashboard A dashboard is a visual display of all of your data. While it can be used in all kinds of different ways, its primary intention is to provide information at-a-glance, such as KPIs. A dashboard usually sits on its own page and receives information from a linked database.