How do I get my book noticed?

Promoting a book in this digital age can be difficult for many authors. Whether you are just getting started on your writing journey, or you are a seasoned pro, the market can prove a little bit tougher to penetrate in recent times. Unsurprisingly, there is a percentage of authors out there that simply find fulfillment in releasing their books and other writings to the general public with little to zero expectancy. At best, they find the most joy when receiving feedback from different varieties of their readers who enjoy connecting with them. What is important to them is that their views are heard and recognized. Unlike the rest of us, they are unconcerned by royalties and other incentives that might come with marketing their work. According to them, getting their ideas and thoughts out there is reward enough. Of course, you’ll always need the assistance of book marketers to achieve that fulfillment.

If you are reading this, there is a possible chance that you are not one of them. After all, how will readers hear about your books if they don’t appear on their literary radar?

Why Shining a Light on Your Work is Necessary

Marketing your book comes with benefits. Book marketers provide marketing strategies to ensure your book gets visibility in the literary community. Also, marketing or promoting your book expands your circle of influence. As a result, there’s a good possibility you’ll become well-known on a bigger scale as opposed to keeping all that good stuff to yourself. Unfortunately, if a new author doesn’t already have a community of readers who are likely to buy their next book, many book publishers won’t take a chance on them. To put it another way, publishers now demand that authors have a platform. What exactly is that platform? Well, for starters, you are expected to have a significant social media following, a YouTube channel, or a large number of email subscribers.

Successful book publishers use a variety of promotional methods to promote their work. Some of the best components of an effective communication strategy include publicity, advertising, sales promotion, content marketing, and personal selling. On one hand, internet marketing has grown easier and more economical than years past, meaning publishers may prioritize publicity above advertising, particularly print advertising. On the other hand, part of this is a financial choice as we live in an age where some publishers feel that print magazines and newspapers are obsolete mediums. So what next for self-published authors?

Marketing your book comes with benefits. Book marketers provide marketing strategies to ensure your book gets visibility in the literary community. Also, marketing or promoting your book expands your circle of influence. As a result, there’s a good possibility you’ll become well-known on a bigger scale as opposed to keeping all that good stuff to yourself. Unfortunately, if a new author doesn’t already have a community of readers who are likely to buy their next book, many book publishers won’t take a chance on them. To put it another way, publishers now demand that authors have a platform. What exactly is that platform? Well, for starters, you are expected to have a significant social media following, a YouTube channel, or a large number of email subscribers.

Successful book publishers use a variety of promotional methods to promote their work. Some of the best components of an effective communication strategy include publicity, advertising, sales promotion, content marketing, and personal selling. On one hand, internet marketing has grown easier and more economical than years past, meaning publishers may prioritize publicity above advertising, particularly print advertising. On the other hand, part of this is a financial choice as we live in an age where some publishers feel that print magazines and newspapers are obsolete mediums. So what next for self-published authors?

Marketing as a writer involves attracting and engaging your target audience by revealing more about yourself and your work. In other words, it really is as simple as communicating. But just like everything else, it needs work. In this post, we present you with a few time tested book promotion ideas that will improve your book’s visibility among your target audience and help you sell more copies.

1. Have Your Own Blog

A blog just seems to solve everything nowadays doesn’t it. Well, if you want to help potential readers find you even before you finish writing your book, a blog is the best way to go. To ensure this method is effective, update your website with material that will appear in the organic search results of your target audience. For example, if your book is about emotional well-being, criminal justice, or any other topic, include the most recent scientific or social justice breakthroughs in the subject, mingled with insights from your book.

If you write fiction, you can talk about the genre’s most popular books or notable characters. As the release date approaches, you can generate interest in your book by holding contests and book giveaways. Also, post high-quality material that will entice your potential readers to sign up for updates. If you do your job well, you will have enough time to establish a large mailing list and increase your site’s position.

2. Boost Your Online Presence and Visibility

You can improve your internet presence in a variety of ways. You may, for example, post your articles on authoritative websites that receive a lot of traffic, participate in forums that talk about topics relating to your book, or request websites and blogs popular among your target audience to include you in an interview or guest post.

Remember to add a link to your website and any books you’ve published or are working on in your byline.

3. Use Social Media

Social media isn’t always about generating the next buck. It’s about sowing the seeds of interest, directing that attention to your website, and cultivating a relationship that might lead to book sales and people gushing about your work.

First, create an author page on Facebook, Twitter, Instagram, Snapchat, YouTube and the like. Next, examine which kind of posts and promotions receive the most likes, shares, and retweets, and use the information to grow your social media following and communicate with them more effectively.

4. Get reviews for your book

The importance of a product review cannot be stressed enough. Whether it be a book, film, travel destination or company, a review gives much needed insight that saves a lot of time and money. For you, approaching reviewers of any of your past books with a free copy and a courteous request is one of the easiest methods to generate reviews for your new project.

If you are a first-time author, take a dive inside Amazon’s top reviewers and make a list of those who have reviewed books in your field.

You may also use a featured giveaway to promote your pre-release book to, say, Goodreads’ network of over 65 million members. Unlike Amazon, pre-release book reviews are permitted on Goodreads. Take note however, that even though Amazon owns Goodreads, reviews placed on one site cannot be transferred to the other.

As a general rule of thumb, contact at least four times as many reviewers as the amount of reviews you want. Follow up at least once, preferably within a week or two after your initial email.

You should also seek reviews from notable book blogs, popular writers in your niche, and editorials.

5. Let The Pros Do the Work For You

If the task is too big for you, you can always leave it to the pros. After all, you have already done the most important part, writing the book. For our pick, publishing-profits.com is one great option to take your book to the readers. Their resources, including the ones we have discussed above, are fit for authors, helping you promote your book to an audience of over 35,000 subscribers. From reader reviews, social features, and promotions, you can expect a proven path on your journey to writing success. Check them out publishing-profits.com

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Alec is a content creator and the senior affiliate relations manager at Publishing-profits.com. His passion for all aspects of affiliate marketing and great content sums up an awesome portfolio that spreads across some read-worthy blogs amongst other online ventures.

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