Will advertising for legal services be successful in a community with members aged 18 to 25? Is it worth advertising a blog for permanent makeup artists in an account that posts content about fishing and car repair? The examples are pretty trivial. But it is they who clearly demonstrate that it is necessary to promote the product “to their own people.” Show Those potential buyers, readers, or customers who are more likely to be interested in your offer. This category of users entered the dictionary of marketers as a “target audience.” Concept and DefinitionA target audience is a group of users to which your advertising messages are directed. In simple terms, potential consumers who may be interested (or are already interested) in your offer. Why did this happen? It’s simple: your product or service solves the problem of a particular consumer, responds to his “pain,” and satisfies his needs. In modern marketing, it is customary to distinguish several types of target audiences:
It’s completely pointless to promote your Instagram account or brand without knowing your target audience. If you have a staff of professional marketers at your disposal, the problem disappears. If you are promoting a brand on your own, then the search for a target audience falls entirely on your shoulders. But one should not think that there is nowhere to wait for help. There are tons of specialized services at your disposal. Among them is POSTOPLAN. This is a smart, automated platform that puts the search and audience increase on autopilot. How to define “ours”To gather the target audience, you need to envision who, in fact, belongs to it. Therefore, the first thing to do is to sketch out a rough portrait. Answer the question: who are the people who will buy my product? When creating a portrait of Central Asia, you need to rely on the following parameters:
Another way to segment your target audience is to use Mark Sherrington’s 5W methodology. It includes the answer to five questions:
Do not neglect the answers to these questions. Target audience segmentation will allow you to use the working promotion tools as efficiently as possible and not waste your advertising budget. We Are Looking For The Target AudienceThere are quite a few ways to find “our” clients. We will list the most popular and effective ones. Competitor Analysis AThere’s an eager and happy shopping audience with your direct competitors. Find several profiles with a large audience offering a similar product. Examine the comments; this is where the most active users gather. Study the accounts of these people to get an idea of their age, profession, financial situation, and preferences. It will not be possible to reach the entire audience of competitors in this way, and it is not necessary. A rough portrait of your target audience will already be ready. GeolocationThis search method is ideal for businesses focused on a specific region. Let’s say you have a nail salon in New York. It’s pointless trying to advertise it to clients in Los Angeles. Even if they are very interested in a beautiful manicure, they are unlikely to need your services. In this case, you need to target specific users using geotags. HashtagsTopic hashtags are another powerful way to segment your audience. Find 10–15 key phrases that reflect the topic of your product. If you are selling women’s clothing, the tags are “clothes,” “dresses,” “skirts,” “women’s jacket,” and so on. People in whose publications such words appear may well become your potential customers. PollsAn excellent way to gather information and create a portrait of the target audience. Conduct user polls. Take an interest in their age, occupation, preferences, tastes. For example, you are selling swimwear. Display a post with several photos of different models and invite users to choose a favorite. Retaining subscribers quickly and for free is not that hard. Here are some recommendations:
Analysis and collection of the target audience is an integral part of promotion. This issue is of particular relevance for self-employed microbusiness owners. They simply cannot afford unnecessary spending and careless actions. You don’t have to be a professional marketer to find and attract followers to your page. It is enough to set the correct search criteria. And POSTOPLAN will help to retain potential customers. With it, the creation of interesting, unique and high-quality content will be as simple as possible and will not take much time. Which age group uses Instagram the most?According to recent research on the age demographics of Instagram users, most Instagrammers fall within the 25-to-34 age range. In fact, nearly half (48.63%) of all Instagram users are in this age group.
Who is best target audience?One of the best ways to determine who your target audience is to look at who already buys your product or service. How old are they, where do they live, what are their interests? A good way to learn this is through engaging on social or distributing customer surveys.
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