How much do YouTubers charge for sponsored videos

Table of Contents Show

Other statistics on the topicYouTube
Audio Jungle
Introduction To YouTube Sponsorships – What Is CPM?
The Formula of How Much To Charge For Sponsorship?
Determine What Is Your Channel Value
Step # 1 Is Your Channel General or a Specific Niche?
Step #2 Subscribers Check
Step # 3 Average Views on Videos
How much should I charge for a sponsored video on YouTube?
How much do YouTubers make for sponsored videos?
How much should I charge for sponsorship?

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Release date

January 2022

More information

Region

Worldwide

Survey time period

2021

Introduction To YouTube Sponsorships – What Is CPM?

If you have conducted any search about Youtube influencer rates, chances are you’ve encountered the word ‘CPM’.

And you are wondering what this CPM is.

Here is the simplest answer!

CPM is the measuring unit used for advertisements.

Just like time is measured in seconds and distance in miles, modern-day advertisement is measured in ‘Cost per Mile’ (CPM).

It’s basically the cost for every 1000 clicks or impressions on an advertisement.

In the world of YouTube, these impressions or clicks are in the form of ‘views’.

So for a YouTuber, CPM simply means the amount they will be paid for every 1000 views on their advertisement video.

The simple formula to calculate the CPM for any YouTuber is:

CPM={cost of producing the video advert/total number of impressions }x 1000

In this formula, ‘cost of producing the video advert’ is the total cost that the advertisement requires.

It’s like the price of the advertisement that you are offering.

And the number of impressions is the number of views that the YouTuber gets on their video.

The CPM varies for different brands and companies according to their budget for promotional campaigns.

The more views you get on your advertisement, the higher the CPM and the more the earnings!

The Formula of How Much To Charge For Sponsorship?

Now that we have covered the basic step of YouTube advertising, CPM, let’s get to the actual part.

How much should you charge for YouTube sponsorship?

You might want to take out your calculators for this!

First, analyze your latest 10 videos.
Notice the view count and write down the number of views each video has received.
Sum all the 10 numbers up.
Divide the sum by 10.
Viola! You have the average video views.

Here is an example to make things easier for you to understand:

Video 110,030Video 212,968Video 37908Video 49874Video 510,234Video 68472Video 711,836Video 86820Video 99739Video 1012, 003Example 1: Influencer Rates

Average Views=Sum of views of 10 videos 10

Total Views=99,884.1

Average Views= 99,884.1 : 10 = 9988.41

So according to the data in the table, the average views received on videos are 9988.41.

Now there are 2 types of advertisement which a YouTuber specifically highlights on their video:

A shout-out advertisement, and
A dedicated advertisement video

Both of these fall in the category of advertisement videos.

In a shout-out video, the YouTuber merely calls out the brand and talks about their product and aims to the viewers for about 20-30 seconds, and then the YouTuber switches back to the original theme of the video.

Since these advertisements run for a short period of time (merely a few seconds), the charges for them are relatively less.

But if a brand or a company is paying you good money, a shout-out would definitely not work for an advertisement and can cause you trouble!

In such cases, you need to make a complete lengthy video of a few minutes dedicated solely to the brand or company and their product.

Your entire video content should then revolve around the brand.

Generally, organizations pay Youtube influencer rates based on the average views on videos.

For instance, 10,000 views for a 20-30 seconds shout-out can earn you around $20 and around $300 for a completely dedicated video.

Apart from these advertisement videos, some other types are given below which also bring in some serious cash for YouTubers:

Skippable Advertisements:

As the name suggests, these advertisements are skippable. They are only paid for some specific time and after that, the viewer gets the option of skipping it. These advertisements can only bring you some money if they are played for 30 seconds at least.

Non-Skippable Advertisements:

Viewers have to watch these advertisements till the end, usually 15-20 seconds. Since they are not accompanied by the skip option, the influencer rates here are better and are guaranteed to be paid.

Bumper Advertisements:

They are also like the non-skippable ads but only play a maximum of 6 seconds.

Overlay Advertisements:

These are the advertisements that are featured throughout the video. Usually, their logo or image gets adhered to the screen.

Display Advertisements:

These types of Advertisements appear near the suggested list of videos.

Determine What Is Your Channel Value

Before contacting organizations, determine the value of your channel.

This part requires some serious research!

You already know the theme of your YouTube channel; your niche and video content.

Now, you need to hunt down the brands sharing similar interests with you.

You may conduct an analysis for channel’s value in 3 steps.

Step # 1 Is Your Channel General or a Specific Niche?

Determine whether your YouTube channel is a generic one or is solely dedicated to a specific niche.

Brands and companies tend to shortlist YouTube channels with a very specific and narrow niche.

This makes it easier for brands and companies to reach their target audience.

Similarly, brands and organizations tend to generally avoid those YouTube channels which are pretty much generic.

This is because those channels have a wide set of audiences with varying interests.

They can’t promise a lot of engagement from the targeted audience.

But niche-specific channels sure will!

For example, if your channel is about fitness and all your channel’s content revolves around fitness and sports, then it is most likely that the sportswear brand Adidas will prefer your channel for their promotional campaign, over the channel of a lifestyle vlogger (whose content varies from fitness to cooking and to makeup).

Similarly, Huda Beauty would rather contact a YouTubers whose channel is all about makeup then contacting the YouTuber whose channel is about makeup and clothes.

So you definitely need to do some research to verify that you and your potential brand share the same type of target audience.

Step #2 Subscribers Check

Before taking the big step and making sponsorship deals, check your subscribers and their activity.

Brands and companies will only show their interest in your channel if you have a promising audience.

The first thing to work on is boosting your subscriber count.

After all, your subscribers are the confirmed audience that the brand or company would be receiving on their promotional message.

So, boosting their number should be your top priority.

We have already discussed in-depth how you can lure in more subscribers with your creative and innovative content here.

One thing to note is that having a high following or a huge number of subscribers is not the only eye-catchy thing for organizations.

Brands and companies are investing a good amount of money on your channel so they obviously expect some promising results.

Not only you should focus on boosting your subscriber count but also on ways of engaging them.

The way your subscribers react to your videos, their comments, and their queries about the products that you are showing determine how brands respond to your proposal to work with them.

If you have a growing subscriber count and loyal engaging audience, your channel will be attractive to brands and organizations!

Step # 3 Average Views on Videos

The average views on your videos is another factor that will attract brands to your channel.

Sure, your subscribers are the prospective audience on any advertisement video.

But organizations need to know the precise number that will actually view their promotional content.

And if you are charging influencer rates, it should be commensurate to the views.

Their major goal is to reach out to as many people as they could to expand their customer circumference.

So for that purpose, organizations also analyze your average views before signing any contract.

Whenever you upload a YouTube video, it is bound to reach the eyes of millions around the globe.

Some would like and subscribe.

Others give you a chance some other day.

Nonetheless, both the categories of the audience will increase the view count on your video, thus making your video engaging.

The view count guarantees that your content is promising enough to reach out to a wide audience across the globe.

So it’s completely natural for brands and companies to inquire about the view count on your channel before making any deal.

How much should I charge for a sponsored video on YouTube?

Remember that sponsorship rates on YouTube are usually calculated with a CPV (cost per view). Typical CPVs vary from 1 cent to 10 cents at the higher end. The CPV is then multiplied by the channel's “projected views” to calculate a flat rate for the video.

How much do YouTubers make for sponsored videos?

The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view. On Average, the YouTube channel can receive $18 per 1,000 ad views. This equates to $3 - $5 per 1000 video views.

How much should I charge for sponsorship?

If you're brand new and still building a following (but do have an audience), $20-100 is a good starting point (depending on what goes into the sponsorship — see below) If you have an established, engaged audience, $75-250 is a good place to start.